10 Best TikTok Marketing Guide for Business Growth Arewa Novels

10 Best TikTok Marketing Guide for Business Growth

Tiktok Marketing

Mansur Sufi

02 Nov 2025

10 Best TikTok Marketing Guide for Business Growth

Looking to boost your brand’s presence on TikTok? I’ll be showing you the comprehensive TikTok marketing guide that covers everything you need to know about leveraging the short video content platform for successful marketing campaigns.

Also, you’ll see all the tips strategies, and best practices to drive your business to the right audience.

It’s no news that TikTok is the fastest-growing media platform that anyone can attest to

Since September 2021, TikTok has reached 1 billion users four years of its launch. This same feat took Facebook and Instagram 8 years to achieve.

Even though there are no recent TikTok database numbers. Recently, some statistics have proven how popular TikTok is.

Now, one of the reasons is that Tiktok is the most downloaded app in Q1 of 2022 and then, it has the highest-grossing non-game app. Both in Apple and Google Play stores is seen to be the most downloaded app.

In this article, I’ll show a TikTok marketing guide to help you grow your business and reach the right audience.

So, before I delve into the TikTok marketing guide, let me first discuss briefly what TikTok Marketing is.

TABLE OF CONTENTS

What is TikTok Marketing?
What do you Benefit from TikTok marketing?
How to Build Your TikTok Marketing Guide
What is TikTok Marketing?
When it comes to marketing on TikTok, you must be intentional. However,

TikTok marketing is the process of using TikTok to create brand awareness or promote your brand on the TikTok platform using TikTok content.

Now, you don’t have to do this alone and you must do it the right way. By so doing, you need to use different tactics.

One of the tactics to use is engaging the services on influencer marketing. Also, use TikTok advertising and also create viral organic content.

What do you Benefit from TikTok marketing?

TikTok marketing is a very useful tool to help your businesses or brands to achieve the following:

Sell more products and services

Increase your brand awareness

Build better-engaged communities

Receive feedback from customers and followers.

Advertise your products and services to your targeted audiences.

Offer customer service

The TikTok Marketing guide has its focus only on TikTok. Though, social media marketing provides a cohesive strategy for every social media platform.

In using TikTok for business awareness, you must know that TikTok content is much different from content on other channels. However, they look similar to what your brands may have on other platforms.

How to Create a TikTok Business Account

I know you won’t be in a haste to start learning how to create an effective TikTok Marketing guide. So, first of all, learn to create a TikTok business account. Then, Login to your account.

Before you jump into creating a TikTok business account, take time to study the difference between a TikTok business vs. a Creator account.

You can find the difference between the two accounts here:

TikTok business account has access to business tools such as ads and analytics.

Business accounts can create e-commerce storefronts.

Your TikTok business account has access to limited access to sound clips.

TikTok business accounts can use third-party tools for scheduling and managing TikTok content.

You can add a website to your TikTok business account to your profile

The truth is that the business accounts don’t have full access to the full sound library. However, it contains some more tools.

So, to create your TikTok Business account, follow the steps below:

Down the TikTok app from your app store and set up your new account

Proceed to your TikTop profile and click on the hamburger menu at the top right corner.

Click on the settings and privacy and click on the manage account

Continue by clicking on the Switch to Business Account

Select the category that suits your type of business.

At the end of this process, your business profile is ready for use.

How to Build Your TikTok Marketing Guide

So, I guess that you’re ready now to know the entire TikTok marketing guide. This will help launch you into creating engaging TikTok content that you’ll that’ll give you an edge over your competitors.

From what I’ll share here in these steps to your Tiktok marketing guide to success in your business.

So, take the steps here seriously to achieve your TikTok marketing goals:

State your Audience on TikTok

If you want to be successful on TikTok, you must clearly define your target audience using your content.

Getting the right audience will help to convert your reach and engagement to sales and subscriptions. But if not well defined, it may make your reach and engagement pointless by causing no sales.

It’ll interest you to know that TikTok has a lot of young audiences mostly 10-19 years old. However, the other half spans between 20-39 years of age.

Apart from targeting the age which is mostly young ones. Also, consider the demographics you want to consider. Ensure to conduct a thorough search of the right kind of audience to target.

Brand and create Your TikTok Account

You must take the bold step to create and brand your TikTok account. After that, ensure is fully optimized so that it’ll be well recognized among other social media profiles.

Follow the steps below to brand your TikTok account:

Click on the Edit profile and provide details that follow such as:

Create a good profile photo or video: You can add a video for your profile avatar. It should be a high resolution of your logo for the profile photo. However, if you want a video, create an animated version of your logo.

Create a Business name for your Business.

Create a business username and make it a username with no spaces.

Adding pronouns: Include your pronouns if you’re a sole proprietor.
Bio: Include an 80-character bio to provide a short info about your business.
Email: Provide a valid email for your business. Your TikTok marketing guide won’t be very successful if there’s no valid email for your audience to message you.
Non-Profit: In case your business offers support for a nonprofit, make sure you tag them in your profile.
Category: If you didn’t do this as you were creating your business account, it’s good you chose the category that best defines your industry.
Social: At this point, link your Instagram account or YouTube accounts to your account.

After this, you may as well, carry out other settings such as setting up an auto-message when the user sends you a direct message.

It’s easy to do just by tapping the hamburger menu. After that, click on the Business Suite and set the auto message. You can add your website if you have it by providing your website URL.