HOW MUCH DOES TIKTOK ADS COST Arewa Novels

HOW MUCH DOES TIKTOK ADS COST

Tiktok Marketing

Mansur Sufi

02 Nov 2025

HOW MUCH DOES TIKTOK ADS COST

How much does TikTok ads cost? I guess this question is what many businesses or individuals who wish to run TikTok ads are asking.

Though, it took Tiktok sometime before starting Tiktok ads or Tiktok advertising on the platform. Many businesses have long looked forward to this opportunity and are ready to take advantage of it.

TikTok was some kind of slow in starting a formal advertising program.

So, because of this, many brands on Tiktok now find a way to advertise on Tiktok. Because of this, you’ll see the cause of influencer marketing that is quite popular on the platform.

Just for experimental reasons advertising on Tiktok started in late 2018. Even though, it didn’t start fully till 2019.

In the midst of that, there’s this discussion of the high cost of TikTok cost. It was obvious that advertising on TikTok isn’t just the normal or cheap rate one can get on Facebook or Instagram.

Just for TikTok advertising, some big brands can spend up to $50,000 to $120,000 to take over a popular TikTok channel.

Let’s say for example, if it costs a Hashtag challenge $150,000 for six days. Some businesses can spend more money to promote the challenge.

But with the introduction of the Tiktok short native video ads, it’s now more affordable to advertise on Tiktok.

The Question of how much does Tiktok cost is becoming clearer. Also, most businesses and brands are willing to take an ad bid on TikTok.

TABLE OF CONTENTS

How Much Does Tiktok Ads Cost?
Types of Tiktok Ads
Tiktok Challenges
FAQs on How Much does Tiktok cost?
How can I optimize My TikTok ad spend?
Conclusion

How Much Does Tiktok Ads Cost?

Knowing how much TikTok ads cost will help you streamline your budget for the ads. Since TikTok ads aren’t that cheap, you’ll be ready to spend money on TikTok ads.

The pricing of TikTok ads starts at $10 per CPM (cost per 1000 views). Also, in running TikTok ads, you must have a minimum of $500 on a campaign.

If you’re considering a Daily campaign budget, you shouldn’t have below $50. However, if you’re setting a budget for an ad group level, there are two options for you to choose from:

Daily Budget – Here, you’ll need a minimum of $20

Lifetime budget – You’ll work this out by multiplying the minimum daily budget which is $20 by the number of days you want to schedule the ad to run.

This is to say that if want to run an ad on a low budget, you shouldn’t beconsidering using TikTok.

Maybe you should consider using Facebook ads since it’s far cheaper.

What Type of People Are Very Active on TikTok?

It’s obvious how Teenagers have flocked the TikTok space, mostly the youngsters. Another thing you’ll notice is that among the youths on Tiktok, the majority are women.

A report by the ‘’Marketing Charts” website shows that the average TikTok user is from the age of 18-24. From these statistics, it accounts that it’s nearly over one-quarter of the total US Adults, making it up 25.8%.

TYPES OF TIKTOK ADS

I guess the answer to your question ‘How does Tiktok ads cost’ is answered from the descriptions above. Now, I want to take you through the various types of TikTok ads.

IN -FEED ADS

The Tiktok In-feed ads are similar to the traditional advertisements you’ll see on social media platforms like Instagram, Facebook, or Twitter.

It appears naturally within a user’s feed and it’s only meant to show up there for 15 seconds. As a user, you can choose to skip the ad.

The ads contain a lot of call-to-action (CTA) types like app downloads, website clicks, learn more, and so on.

Brand Takeover ads

It’s very much easier and better pricier option for ad-buying on Tiktok. Ideally, it comes in the form of still images, GIFs, or videos. It’s often linked to the brand’s profile or trending Hashtag challenge.

One good thing about this is that Tiktok only allows just one brand per day to have a monopoly on a particular Hashtag challenge. So, by doing this, you’ll ensure a greater brand takeover.

Hashtag Challenge

How much does Tiktok Ads Cost

Using hashtags on Tiktok ad is the most liked feature by Tiktok users. Why is this so? It’s because most users get a good sense of purpose that’s far beyond viewing an ad.

This feature is taken very seriously because Tiktok’s foundation is user-generated content based.

However, Hashtag challenges increase interaction by combining user creativity with messaging the brand.

Moreover, the use of Hashtags makes the partnership with the influencers easy. With this, it helps to increase the buzz around the particular Hashtag challenge.

Branded Lenses

This particular type of TikTok ad type is similar to Snapchat’s branded filters. The major benefit is allowing users to select different filter options to enhance their videos.

You’ll see these branded lenses appear in most trending sections. With it, users can easily interact with them as they film their videos.

How TikTok ads cost does shouldn’t be a major challenge again, but you should be considering reaching the purpose of your ad. With these branded ads, reaching the purpose of your ad is sure.

Just as you’d love to know the TikTok in-feed ads are short videos.

However, you can decide to choose static images if you want. Moreso, you can use custom filters if you want just to improve the look of your work.

As an experienced Marketer, who has used the native TikTok ads, you should choose a budget of at least $500 just for a simple campaign.

However, another marketer can even go as far as prepared to pay $50,000 to $120,000 to run ads on the platform.

5. TOP VIEW ADS

This is very similar to the Brand takeovers. However, it aims to increase brand exposure. So, the main difference is just that Top-view ads don’t cover the screen as soon as users sign in. But it occupies the first in-feed post after 3 seconds. However, after that, it’ll show up to 60 seconds of full-screen video using auto-play and sound.

6. Tiktok Collection Ads

The Tiktok collection ads have a format that allows users to discover, and browse products on their mobile devices in full-screen mode.

It has a peculiarity that each time the collection ads are published, you can create an ad that will lead to an immediate Gallery page. However, it serves as a curated, inspiring collection of your products that users can browse without leaving the app.