12 Easy steps to create a TikTok Pixel Arewa Novels

12 Easy steps to create a TikTok Pixel

Tiktok Marketing

Mansur Sufi

02 Nov 2025

12 Easy steps to create a TikTok Pixel

The TikTok Pixel is a specific code that allows you track your website conversion from TikTok. This code has been very helpful for advertiser that uses the ads TikTok account.

So, if you’re running ads on TikTok you must have to configure your TikTok pixel code. If you’re finding it difficult to connect the pixel code, we’re here to walk you through the process.

So, by following our guild you’ll learn how to set it up and how it works.

More so, you’ll be taught about the TikTok pixel events and steps to uninstall the TikTok pixel. Now, let’s get started as we unravel all the secrets of using pixel for TikTok users.

TABLE OF CONTENTS

Meaning of TikTok Pixel
How the TikTok Pixel Code Works
Features of TikTok Pixel
Steps to Set Up TikTok Pixel
TikTok Pixel Events
Why are TikTok Pixel Events Importance?
Steps to Uninstall TikTok Pixel
FAQs
Conclusions

Meaning of TikTok Pixel

TikTok pixel is what advertisers use to track activities or events. The pixel is a set of code that is installed on a given website. Once the code is installed, you’ll be able to optimize ad campaigns and view user behavior on your app or websites.

Additionally, this code is similar to other online advertising platforms like Facebook and Google.

In most cases, they have the same functionality and effectiveness. However, the TikTok pixel specifically tracks conversions within the TikTok platform, providing insights into TikTok’s unique audience.

Furthermore, the given code is designed to operate with TikTok ad formats and creatives for its advertising campaign.

How the TikTok Pixel Code Works

The code is been operated once you generate your TikTok pixel ID from the TikTok ads manager. After generating it, you must ensure to copy the code into your websites you can also use a plug-in for the installation process.

In addition, this unique ID uses JavaScript to monitor user interaction on your given websites. These actions or activities could include the following page views, clicks, purchases,s, etc.

More so, after activities are collected through the pixel code it will now send the encrypted data back to the TikTok server. This process gives advertisers insights into how their ads are driving website conversions and analyzes ad performance.

Information that is collected by the code ranges from the following

IP Address: This information helps users identify the geographical setting of the audience

Timestamp: The specific time a person takes an action on your site is also acknowledged. For instance, the time a product was purchased or when an ad was clicked.

Device Info: it’s also crucial to note that device use for events is also considered. Including the browser information, device models, and the operating system.

Features of TikTok Pixel

There are so many distinctive features that set the pixel apart from other tracking pixels.

Optimization

The special feature in the TikTok pixel can give access to insights into behavior patterns with the platform. This helps in the optimization of TikTok advertising for refined strategies. Also, you’ll be able to optimize ads to target users who show interest in your website’s offer.

Data Collection: The features on the TikTok platform allow users to have a vase of data about their ads campaign and audience. This is because the pixel collects user interaction with ads to measure the effectiveness of the campaign. In the same vein, the data also helps in making better decisions about your advertising goals and objectives.

Create Custom Audience

With this tool, advertisers will be able to create a custom audience through constant monitoring and evaluation. This helps users understand their customer needs and make informed decisions on their marketing strategy.

PERSONALIZE AD OFFERINGS

Data collected from the pixel on TikTok, you’ll be able to create personalized ad campaigns to target specific audiences.

In addition, users can create their content and offer to align with their audience preferences based on their online behavior. This helps in improving and creating the effectiveness of TikTok ads.

Enhance ROI

TikTok Pixel can indeed enhance return on advertising investment by providing valuable insights and tracking capabilities for businesses. Most businesses have utilized TikTok pixel as a game changer for the digital marketing landscape.

Most especially, for small business owners, the strategies in TikTok pixel have also helped my marketing effort substantially.

Also, it has helped with amazing benefits like; precise targeting, improved engagement, conversion tracking, and boosting ROI.

Steps to Set Up TikTok Pixel

Now that you’ve understood why this pixel is important and how it works. It’s now time to show you how to get it working.

Login to your ads TikTok account and head over to “Assets”

You’ll have the choice to choose either “App Events or “Web Events” based on your specific preference.

If you’re choosing a website, select “Web Event” and give the name to your pixel. If you use the ad format you’re using to give a name.

This next step is just to choose a connection method. Free to choose TikTok Pixel or the Event API

Choose the TikTok pixel and select your installation type. Select either “Automatic Setup” or Manual Installation.

Users who are using a partner platform like Shopify can choose the automatic setup. However, you can choose a manual setup if you aren’t using a partner platform.

On the next page, you’ll have to set up the web event method. So, choose the Event builder or the custom code.

Choose the Event building and click copy the pixel.

Now, paste it to the header section of your website.

After that, scroll downward to enable automatic advance matching. This allows the platform to get information about customers on your websites.

Now, click on Next and select how you wish to track your events. Hence, you can track based on the URL or by selecting the click events.

Head over to the advanced setting, to enter an alias, this helps you remember what the conversion entails. For instance, you can write brand awareness as your event alias.

Finally, set your measure return and the statistic type and click on Complete Setup.

TikTok Pixel Events

When the user interaction and conversion on your websites are tracked it can be called TikTok Pixel Events. These events are what signal TikTok on how users are interacting on your websites.

Some Types of Events are:

Page View: The code tracks when visitors view specific pages on your websites.

Button clicks: it records the amount of time a users click on a particular button or options.

Search: Make a record of when users search for a particular content on your site.

Complete Registration: It also records when users complete their registration process.

Add to cart: It also tracks when someone adds an item to their cart.

Lead: when someone submits a lead generation form it also makes track of this.

Purchase: sends signals once a purchase transaction is complete.

Here are the rest of TikTok Pixel Events: